The supermarket would have you believe that some cuts are better than others; I disagree. Some cuts are easier to prepare – a tenderloin is virtually a no-fail cut. But beef heart or a rump roast can be amazing as well. It takes understanding of how to prepare various cuts, willingness to try something new, and an appreciation that each cut will have its own unique texture and flavor. A flank steak will never cut like a tenderloin, but many agree it has deeper, richer flavor. The internet is a great resource for techniques and recipes that will work well with each cut. Check out the River Cottage website or Food 52 for great ideas.